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There are lots of affiliate marketers who just promote their products and wonder why their sales aren’t higher. There is a simple reason for this; they don’t do very well at pre-selling their products and they don’t build a strong relationship with their target audiences. If you’d like to achieve long term success through affiliate marketing then you need to be sure that you master the art of the pre-sell because it will help you out so much in the future.

When you use the product yourself and get good results from it, use the results you get to help you increase your conversion rates. This method is extremely powerful because, for the most part, people don’t care about the actual product but the sort of results they can hope to get from it. Of course, you need to make sure that you are as honest as possible when you use this method so that your prospects can trust you. These results can be used for reviews or for case studies; case studies are very popular because they can help build momentum and create really strong connections.

If you haven’t used the product that your pre-selling personally, you can always use other people’s results. Your focus needs to be on convincing people that the product is beneficial, even when the results were gotten through someone else. Search out people who have actually used the product first hand and see what kind of feedback they give on it. You can find these people by using Twitter, niche centric forums, Yahoo! Answers, etc. The idea in this situation is that, by leveraging results you are actually winning over your prospects confidence and trust.

A professional pre-sell is a good idea and you should also consider including testimonials both from people you trust and, if you have the contacts, having people that are well trusted within your niche offer testimonials as well. If the expert that’s giving testimonials is well known, then you will see that your target audience will dig the testimony given by him. This might, at first glance, appear really advanced for Internet Marketers but it isn’t advanced at all. If you want to give yourself a really good start, you need to take the right action at the right times.

You can try lots of different things to send traffic to your sales page but when you send it through some pre-sell content first you’ll have a much higher chance of closing the sale and there are plenty of obvious reasons for this. These days people do not tend to care very much about sales pitches unless or until they become convinced that it is a good offer for them. When you create good pre-sell content you will bring them into the loop and help them understand all of the details about the product you are selling.