You may think that people are smart enough to click on banners when they see an ad that they like but, unfortunately, you would be wrong. You absolutely need to tell people what to do and when to do it all the time, not just when you make banners. Adding click here or click here now will improve your click thru rates(CTR). If your banners don’t have a good CTR you are wasting that space on your website. Always tell surfers what you want them to do next.
After you have your colors and keywords figured out then you need to figure out the sizes you want to use before you go to the online banner makers to make some ads for your site. I recommend you stick with 3 or 4 sizes.
The best sizes, according to google are a wide banner that is 768 x 90, a tall one that can be used on the sides of your site or in the menu row. It should be 160 wide by 600 tall, then a 300 x 250 box and last but not least I like to make a few 468 by 60 or 80 for use above the fold.
Website banners can come in any size you want them. They also come in standard sizes that almost everyone uses. All of the google adsense ads you see are within standard size banners. However if you want a banner 5 pixels by 25 pixels you can get one or you can get a huge banner that will cover the whole screen. I pretty much stick to the standard sizes as they work well.
Where to put your advertising banners to get the best ctr is the biggest problem you’ll have. Putting an ad in the wrong place means it won’t get many clicks. Putting that same advertisement in the right place and it will get a ton of clicks. As a general rule people focus on a webpage, according to tracking stats, in an F pattern. They scan across the top, then down the left side and then partially across the middle. That info will give you a place to start when you place advertisements on your site.
Who do you want to advertise to?
